# App Store Optimization Basics

## Free Online App Marketing Course

App Store Optimization (ASO) helps you improve app visibility and increase app conversion. ASO Basics course is designed by App Radar’s app marketing experts and aims to provide actionable insights to beginners in app marketing. After 12 online lessons, you will have a confident knowledge of app store ranking factors, keywords and creatives optimization, backlinks and A/B testing, and more handy tips. Start your app marketing journey today!

[**When you finish this course, don’t forget to take a quiz & get a certificate!**](https://bit.ly/3p0vOXp)

## Free Online App Marketing Courses

### ASO KPIs and Metrics
[ASO KPIs and Metrics](/content/app-store-optimization-academy/app-store-optimization-basics#app-store-optimization-key-performance-indicators-and-metrics/index.html)  
### ASO Tools
[ASO Tools](/content/app-store-optimization-academy/app-store-optimization-basics#aso-tools/index.html)  
### App Store Optimization Strategies
[App Store Optimization Strategies](/content/app-store-optimization-academy/app-store-optimization-basics#app-store-optimization-strategies/index.html)  
### ASO Best Practices for 2024
[ASO Best Practices for 2024](/content/app-store-optimization-academy/app-store-optimization-basics#app-store-optimization-aso-best-practices/index.html)  
### What is ASO?
[What is ASO?](/content/app-store-optimization-academy/app-store-optimization-basics#what-is-app-store-optimization-aso/index.html)  
### App Keywords
[App Keywords](/content/app-store-optimization-academy/app-store-optimization-basics#choosing-app-keywords/index.html)  
### App Store Ranking Factors
[App Store Ranking Factors](/content/app-store-optimization-academy/app-store-optimization-basics#app-store-ranking-factors/index.html)  
### Impact of Backlinks to App Visibility
[Impact of Backlinks to App Visibility](/content/app-store-optimization-academy/app-store-optimization-basics#backlinks-seo-for-apps/index.html)  
### ASO vs SEO
[ASO vs SEO](/content/app-store-optimization-academy/app-store-optimization-basics#aso-vs-seo/index.html)  
### App Store Listing Visuals
[App Store Listing Visuals](/content/app-store-optimization-academy/app-store-optimization-basics#app-store-listing-visuals/index.html)  
### App Conversion Rate Optimization
[App Conversion Rate Optimization](/content/app-store-optimization-academy/app-store-optimization-basics#app-conversion-rate-optimization/index.html)  
### App Store Seasonality
[App Store Seasonality](/content/app-store-optimization-academy/app-store-optimization-basics#leveraging-seasonality-for-more-app-downloads/index.html)  
### App Retention Rate
[App Retention Rate](/content/app-store-optimization-academy/app-store-optimization-basics#increasing-app-retention-rate/index.html)  
### When to Make App Updates
[When to Make App Updates](/content/app-store-optimization-academy/app-store-optimization-basics#app-store-optimization-update-cycle/index.html)  
### Mobile App A/B Testing
[Mobile App A/B Testing](/content/app-store-optimization-academy/app-store-optimization-basics#app-store-listing-a-b-testing/index.html)  
### App Localization
[App Localization](/content/app-store-optimization-academy/app-store-optimization-basics#app-localization/index.html)

## How App Radar Academy can help you

### Work with our experts

Want someone experienced to run analyze your performance and run your ASO and ASA? Need more know-how for your team? There are many reasons to hire App Radar as your partner. Contact us to grow your app and mobile games smarter.