On the Radar

See how to grow your app, evolve your marketing, what's new in the app industry and stay in the loop on updates from App Radar.

ASO, App Growth • March 17, 2026

Ultimate ASO Checklist

Get the exact step-by-step framework top publishers use to master app visibility on the App Store. Key items include: – Keyword research to capture high-intent traffic. – Optimizing the app title, description, and icon. – Choosing the most relevant categories. – Gathering and managing user reviews. – Tracking performance metrics. We have prepared a comprehensive list of questions designed to guide every ASO professional when working on their mobile app…

Analytics, App Growth • March 14, 2025

How Watch Duty Became the #1 Wildfire Tracking App on the App…

Watch Duty: Wildfire Maps surged to first place on the App Store’s Top Chart in January 2025 as wildfires raged across California. Its ASO strategy was clearly among all the factors that contributed to the velocity of the app’s success, making it more visible in this dire time.

App Retention, Mobile app development, App Growth • November 25, 2024

Top Push Notifications Services And Tools to Engage Users [2024…]

Push notifications are powerful tools for app marketers. They offer a direct line to users and can significantly boost engagement and retention. However, tons of different push notification services flood the market. This article will simplify your decision-making process, presenting a curated list of the top 11 push notification providers for 2024. Each entry includes…

App Growth • November 16, 2023

App Radar Joins SplitMetrics Family

App Store Listing is a crucial step in convincing users to download your app or game. Learn how to create and optimize app store listing with 5 steps framework.…

App Growth • August 18, 2022

Ultimate Guide for NFT App Marketing Strategy in…

Find out how to develop NFT app marketing strategy to promote your NFT…

App Growth • April 7, 2022

Mobile app growth: how to combine ASO & Paid…

Boost your app growth with combining ASO & Paid UA.

App Growth • January 19, 2021

User acquisition 101: Tips for new UA…

Looking to build out an effective user acquisition strategy? This guest post from Adjust offers 4 helpful tips to get you…

App Growth • September 30, 2019

Mobile App Marketing Hacks to Improve User…

This guide is intended to help you understand what are the right marketing moves to improve your app’s user engagement and how to ensure maximum success.…

App Growth • August 19, 2019

4 Ways to Get More Organic App Installs

Organic app installs are affordable to produce and pack a punch when it comes to value. I’m giving you 4 ways to boost your organic app installs. You’ll surely want to put these methods to use. There’s nothing to lose and only installs to…

App Growth • February 13, 2023

How to Find Your Target Audience for Mobile…

A target audience is a group of people that your product or service is intended for. It is the foundation on which you build your design, development and marketing strategies. But how to build it? Find out…

App Growth • June 3, 2019

12 Best Practices for Your Push Marketing…

Push notifications are messages that pop-up on a user’s mobile device when they subscribe to them via an app. When used well, they can offer a great boost to your customer engagement and…

App Growth • November 27, 2018

Paid vs. Organic Mobile User Acquisition – A…

How does user acquisition for mobile apps and games work? We cover two most common ways of growing your user base: organic and paid user acquisition, and give you an overview and inspiring tips on how to attract more…

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